Abbott Cluster Marketing Director in Cairo, Egypt
Provide the Sales & Marketing team in the region with leadership and direction needed to achieve sales, margin and market share goals.
Serve as product/market expert related to product positioning, competitive information, product performance, pricing, branding and distribution
Able to effectively manage several portfolios of projects / products in multiple countries by creating synergized marketing strategies and tactics between the countries to expand the market for Abbott’s product portfolio.
Strong experience of managing agency partners, including creative, research and events.
Understand global business dynamics and competitive environment and potential impact on business in each of the region’s countries.
Ensure robust plan is in place for new product launches and ensure successful execution
Ensure all business activities comply with the relevant Acts, local legal demands in each country in the region and with Abbott ethical standards
Ensure strong presence for Abbott at critical or major local/International congresses
Obtain Marketing Intelligence from the Region markets on a regular basis and update assumptions whilst planning/forecasting
Use appropriate interpersonal styles and techniques to gain acceptance of ideas or plans; modifying one’s own behavior to accommodate tasks, situations, and individuals involved
Identify and prioritize product development opportunities by working with customers and develop strategies that convert customer needs into products and services with the support of R&D to translate customer requirements into product requirements and to assess potential tradeoffs.
Provide guidance on the development and maintenance of packaging and labeling.
Develop business cases to demonstrate commercial viability of products.
Ensure that TA leads and product managers manage product lifecycle, conduct post launch reviews, assess line extensions, manage pricing, etc.
Applies and communicates Abbott values in all decisions internally and externally
Lives up the Abbott values, leading by example
Creates a good working environment with focus on acquiring, developing and retaining top talent for
Acts quickly to ensure that performance issues are effectively resolved and corrective action is instituted as needed to reestablish expected levels of performance.
Keeps HR fully informed of status of performance issues. Ensures that documentation is maintained per standards
Maintains relationships with other functional heads inside the cluster and foster team work
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email firstname.lastname@example.org