Pei Wei eCommerce Manager in Irving, Texas
Come Join Our New Team!
Pei Wei is looking for an eCommerce and Digital Marketing Manager to play an instrumental role in the next phase of our growth as we build a new Restaurant Support Office team in the Las Colinas area of Irving, TX. Pei Wei is the leader in fresh Pan-Asian fast-casual dining, with more than 200 restaurants in 21 states. We are looking for passionate team players to elevate an already exceptional brand. If you want to be part of something truly special where you can make a difference, then apply today to explore this exciting career opportunity.
What you will do:
Position Summary: The Manager of Ecommerce and Digital Marketing will lead the execution of key digital strategies including SEO, SEM, digital content, text/email database segmentation marketing, loyalty marketing, and managing Pei Wei’s eCommerce platform and direct-to-consumer sales channel (Peiwei.com and Pei Wei Online Ordering mobile app). This position will direct cross-functional teams to create a seamless and integrated brand experience leading to growing same-restaurant traffic, profits, and ROI. Key skills to succeed in this role include prior experience in most duties, strong leadership, strategic thinking, financial intensity, and a proven track record of winning.
Essential Functons :
Lead the execution of campaigns to generate awareness, conversion and trial of new initiatives including new products, brand messages, and promotions.
Responsible for the production and delivery of all creative and capabilities supporting the campaigns.
Manage and enhance the eCommerce platform (peiwei.com and mobile app) including UX, order flow, promotions, add on sales, and creative ensuring a frictionless consumer experience.
Creates site analysis and utilizes results to define guest data-driven segmentation and retargeting.
Leads SEO/SEM search, defining the digital strategy to increase paid and organic search results by keywords and geolocation.
Develops analysis designed to increase site engagement, reduce abandonment, and increase conversion rate.
Oversees the Pei Wei loyalty program, charged with increasing ROI and ability to drive the total business with this segment.
Surfaces and analyzes metrics and delivers insightful reports that demonstrate traffic growth impact, content performance, social/digital listening insights and trends and provides optimization recommendations.
Collaborate with key external partners including creative agencies, asset management agencies, promotional agencies and media buying agency.
What you need:
- Undergraduate degree in Business, Information Technology or Marketing field preferred
4+ years’ experience in core consumer-facing digital technology solutions and marketing channels including: campaign strategy/design, database marketing, and content creation
Proven successful experiences leading the development, launch and management of eCommerce sites.
Experience working across cross-functional teams including Creative, IT, Finance, Operations and Training, as well as agency/vendors/consultants
Agency experience PLUS client-side experience in hospitality, retail, or restaurant industries preferred
Team Player: Strong communication, interpersonal, partnership and influence skills. Inspires everyone around them. Seeks common ground with focus on how to win with consumers.
Experienced Winner: Proven success with core consumer-facing digital technology. Celebrates wins and hates to lose.
Financial Intensity: A proactive, metrics-focused approach with accountability for results, including a demonstrated ability to deliver ROI. Budget management with proven ability to optimize the marketing mix across multiple channels.
Accountability: Seeks a scorecard to measure success and holds self, manager, peers, and agencies to financial and other key goals.
Curiosity: Always looking for more effective ways to drive results and efficiency. Interested in new technology and marketing innovations and how they could be applied to win at Pei Wei.
Resilience: Refuses to lose. Sees a setback as an opportunity to learn and improve.
What we offer:
Growth opportunities in a fun and fast-moving environment
15 days of PTO per year
Medical, dental, vision, and 401(k) plans
Company paid life insurance, short-term and long-term disability plans
Generous meal benefits
Pei Wei is proud to be an equal opportunity employer workplace.