, Inc Director, Account Based Marketing in San Francisco, California

Job CategoryMarketing

Job Details

Director of Account Based Marketing @ Salesforce

About this Role

The Director of Account Based Marketing (aka Account First Programs) at Salesforce will drive the strategy, growth, development and execution of Account Based Marketing (ABM) programs for Salesforce’s Sales and Marketing programs in the Americas.

This includes continuing to build the foundations for and operationalizing the process of our Account First methodology through technology, partners, strategies, tactics and programs to engage target accounts across multiple segments and channels on a personalized basis at scale. We call this ‘Account First’ Marketing - and it will be a primary go to market mechanism for our organization moving forward.

You will work alongside Product, Segment (sales), and Corporate Marketing teams to create, execute and measure best in class groundbreaking account focused campaigns at the leader in CRM, Service, Sales, Platform and Marketing solutions - Salesforce. The key to success is not only understanding our customers and prospects, but the focus of our internal teams and the ability to define strategies at the high level, and drive execution at the tactic level.

The ideal candidate has extensive experience and passion around building process and testing marketing strategies focused on ABM with the latest in B2B technology in a fast paced and dynamic environment. They will have managed a team of digital marketers, have built, run, measured and improved ABM programs at scale, and maintained strong cross-functional relationships. This person will be comfortable with the terminology and application of those technologies and processes, and be able to communicate effectively with senior and executive leadership the vision, plan, measurement and goal of these ABM programs.

The Director will lead a team tasked with the activation and execution of ABM programs across the Americas, and into a global scale in the near future. This role will be a key piece that has a voice in what ABM will look like at Salesforce, as well as setting a new bar for external organizations.

This is a key strategic role, reporting to the Sr. Director of Demand Generation, and will have direct oversight of our current program, measures of success and cross-functional relationships. This role will also set the bar for our ‘ideal’ MarTech stack, internal and external processes, and how our Account First programs should look in 2023.


  • Collaborate with other key Marketing segment teams to understand key business strategies, and how to activate on those

  • Devise multi-channel campaigns to engage these target prospects and drive them down the lead acquisition funnel, coordinating sales development rep activity and marketing outreach

  • Coordinate and execute multi-channel strategy with cross functional channel teams and activate across those teams

  • Test account targeting and measurement technologies to build tech stack with an eye on global execution and overall growth

  • Engage and communicate at the executive level internally - be the ambassador for ABM at Salesforce across Marketing, Sales, Operations, etc.

  • Engage externally with key vendors, looking for economies of scale and best in class execution, while delivering against KPI’s

  • Lead a team building world class ABM programs from 1:1 to 1:many

  • Become the internal ambassador for ABM


  • 7-10+ years experience in B2B marketing with a focus on digital, demand generation, account focus and sales alignment

  • Demonstrated success working within an account-based organization and culture - with quantifiable results and examples

  • Proven ability to lead a team and manage a program with demanding day-to-day activities, while also thinking strategically and demonstrating attention to detail

  • Comfortable working in an environment with multiple competing priorities that requires agility and flexibility to move tactics forward instantaneously

  • Effective at influencing others to get strategic programs funded

  • Excellent communication skills

  • Ability to present to both internal and external C level audiences

  • Understanding of the current MarTech environment - specifically around ABM solutions

  • Understanding of the sales/marketing relationship and how to leverage at a senior level

  • 5+ years experience developing and executing new marketing strategies and programs for B2B organizations

  • 5+ years experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results

  • Past experience in using Salesforce and other marketing tools such as Google Analytics/DCM/DCS, Marketo, Eloqua, Responsys, Demandbase, Omniture, etc.

  • High energy and the ability to manage multiple initiatives simultaneously with a focus on key dates and timelines

  • Works well under pressure or in a dynamic high growth environment

  • Analytically inclined, exceptional organizational skills with rigorous attention to detail.

  • Bachelors degree from a 4 year college/university with a 3.8 grade point average or higher

  • MBA a plus (but we love smart people who really love to innovate and get things done)

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Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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